At Gubi, we’re very proud to be part of yet another prestigious gastronomic project. This time it is the venture from food entrepreneur and
co-founder of Noma, Claus Meyer and his partner, the world famous jazz musician, Niels Lan Doky. Together with the Danish-Italian design
duo, GamFratesi, they recently set out on a journey to transform a former custom house in Copenhagen into a “new cultural and gastronomic
landmark” with three world-class restaurants and a jazz club. The space is fitted throughout with Beetle chairs & and a brand new bar chair
version along with other beautiful Gubi designs – it is a project that sets new standards for the Copenhagen dining scene..
Housed in an iconic and historical building that dates back to 1937, The Standard is located in central Copenhagen. Right next to Nyhavn,
straight across from Noma and overlooking the Royal Opera and Christianshavn. It is a 65m long and 10m wide rounded rectangular construc-
tion. It was created by architect and royal buildings inspector, Kristoffer Nyrop Varming (1865-1936), who was also behind a large number of
other famous buildings in Copenhagen such as the Niels Bohr Institute.
After an intense process, the space has now been re-born as “The Standard” – a name that pays tribute to the history of the building and also
signifies the vision and ambition of it’s new owners. Today, this art deco building, stands as a perfect example of International functionalism for
its time. It was originally used as customs chamber, later as tickets office and waiting hall for passengers boarding the ferries to Sweden.
The interior of The Standard has been completely transformed and stands completed as a mix of modern, understated Nordic with subtle details
and International touches that all together provides a unique ambience. It is an eclectic mix of soft lines, natural light, exclusive materials, classic
designs and brand new icons. Gamfratesi has carefully chosen everything to underline the building’s history, iconic look and vision. The
architects great grandson, Søren Varming has even designed the graphic identity.
下层主要是一个印度餐厅，该餐厅是伦敦著名米奇林餐厅‘Trishna’ and ‘Bubbledogs’的姐妹餐厅，这里根据季节提供独特的印度美食。餐厅共有
Here is the more information from the Gubi :
In the same way as the interior The Standard is no short of ambitious gastronomic ventures. It boast no less than three world-class restaurants;
from Verandah – a contemporary gastronomic Indian restaurant and Almanak – a modern Danish restaurant serving informal breakfast, lunch
and dinner to Studio – the ex-noma chef, Torsten Vildgaard’s New Nordic gourmet restaurant.
To top it all off, the jazz club, bearing the name of the entire project – the Standard, is a bold addition to the famous jazz scene in Copenhagen.
The space will be run with a new format of two or more shows daily, only resembled in the larger jazz capitals of the world such as New York or
“Jazz is a language with many dialects and accents and being a great jazz artist means being a great storyteller and a being possessed of a
passion to share those stories with others, eloquently and through mastering the language of jazz. At The Standard, we will be looking to bring
in dynamic, vibrant and engaged jazz artists who best fit this description.” – Niels Lan Doky, Music Director & Co-founder
The interior of the jazz club along with the Indian restaurant Verandah was also designed by GamFratesi. This unique project also marks the
exciting launch and initial statement of one of GamFratesi latest designs for Gubi – the Beetle chair which is used in the project – along with
many other designs from the award-winning design duo. In particular for this space, GamFratesi designed an extension to the new Beetle series
– a bar chair that allows for comfortable dining at the bar or relaxed seated performances on stage in the club.
“Our work is balancing between the traditional and surprising. Often it takes just a small detail to achieve or break an expression, and we are
very curious about that. We work strictly with the Scandinavian approach to crafts, simplicity and functionalism, but there always happens to be
a strong emotion to concept and story behind each work. Contrasts are often the center of our inspiration.” – Enrico Fratesi
The Indian restaurant, Verandah, sister restaurant to the famous Michelin star restaurant ‘Trishna’ and ‘Bubbledogs’ in London, is a perfect
example of GamFratesi’s design vision. The restaurant serves Contemporary Pan-Indian cuisine, using seasonal and regional ingredients. It
has a total of 80 seats, primarily the new Beetle chair, in the restaurant, bar and lounge. It mixes modern understated Nordic/European designs
with subtle Indian elements and classic references. The space has plenty of natural light and green plants has been used throughout to
emphasize the natural element.
“Traditionally in Indian houses, the verandah serves as an outdoor living room. Guests are often received in the verandah. It’s a place where
families and friends get together, and the lifestyle on an Indian verandah are often associated with the country’s colonial era. The light and
airiness of our space evokes a reminiscence of such an atmosphere.” – Verandah, mission statement
At Gubi, we like to define ourselves as collectors and believe that a successful interior isn’t complete unless it reaches a particular level of
eclecticism and character. Just like our designs it should feel personal, be innovative of it’s time, have iconic status and preferably also
challenge the ordinary in some way. The Standard possesses all of these qualities – It is a space that offers contemporary cutting-edge cuisine
with respect for tradition, houses top jazz musicians that courageously mixes the known with the unknown, the old with the new.
GamFratesi Design Studio was established in 2006. Stine Gam (born 1975) and Enrico Fratesi (born 1978) belong to the latest generation of
furniture architects. Stine is Danish while Enrico is Italian and together they represent a new interpretation of the meeting between Danish and
international design traditions. GamFratesi’s design takes its creative drive from a fusion of tradition and renewal and in an experimental
approach to their chosen materials and techniques.
A global design house driven by curiosity, courage and intuition. Gubi is a treasure hunter on a journey. Searching the world to find forgotten
icons from the past and contemporary icons of the future. The result is an eclectic, intercontinental collection of timeless designs reflecting
Gubi’s global outlook and exclusive sense of aesthetics.
GUBI DESIGNS AT THE STANDARD
Beetle Chairs, dining + bar chair in Remix w leather piping
Beetle Chairs, Beetle bar chair in Remix w leather piping Cobra Wall Lamps in jet black
Bestlite BL3M & BL1 in black/brass & Cobra Wall Lamps in jet black